What You Need to Know Before Entering a New Market

 Most organizations and businesses aim to expand and enter a new market so that they can profit more and reach out to a new customer base. The...

  • What You Need to Know Before Entering a New Market
    Chelsea Leigh Image Chelsea Leigh

    What You Need to Know Before Entering a New Market

    • Wednesday 3rd of September 2014
    • Startup

    Most organizations and businesses aim to expand and enter a new market so that they can profit more and reach out to a new customer base. There are always risks involved, as always in the business world, when an entrepreneur tries to spread the business out in a new market, some big and some small. Here are some important aspects to consider which will help a business to enter a new market safely.

    1. Plan Your Marketing Strategy

    Entering a new market can be perilous as well as can be a lot of pressure for a business owner. It is recommended that before entering a new market a thorough research should be conducted across the market. Also decide whether you plan to export your product to other countries, if yes then make sure to discuss and get assistance from the suggested Canadian Trade Commissioners in your area so that you operate legally in the new market.

    2. Consider Partnership

    Expanding your business and entering a new market means you will have to invest more capital to promote your business, reach out to export & import companies. Many big organizations have tried partnering with other big companies which has greatly benefited both parties with minimum danger.

    Benefits of Partnership:

    {C}● {C}In a global and larger business both parties can invest capital

    {C}● {C}Both partners can help promote each other’s business and product

    {C}● {C}An experienced partner can help with quality contacts, traders, distributors etc.

    {C}● {C}A partner may bestow trading permits and legal procedures that would be difficult for a company to afford alone

    This strategy may not apply to every business. If you feel your business can manage to enter a new market alone then collaborating with a partner won’t be necessary.

    3. Study Your Market

    Before entering into a new market it is vital that every business owner conducts a market research campaign to analyze what they are getting into. Once you have real time facts and figures about the market, you should be ready to make a move and expand your business.

    4. Does the Market Need Your Product?

    This is an important question to be asked by business owners before entering a new market. This may feel like starting a new business all over again and most questions that you will ask yourself would be identical to the ones you asked yourself before starting a new business. Nevertheless, asking yourself this question will help you determine how strong your business will act in the new market.

    5. Plan Your Business Capital

    Expanding a business would require a business owner to invest more than before as back up. Ask yourself the following questions before entering into a new market:

    {C}● {C}Does your company have the kind of money required to enter a new venture?

    {C}● {C}Do you think entering a new market would profit your business or are you still unsure?

    {C}● {C}Do you have enough capital to support your business in case it takes longer for the market to accept your product?

    6. Get in Touch with The Right Trading House

    Before entering a new market, an organization needs to plan its distribution and export plans if they wish remain in the market a long time. Ask yourself the following questions that will help you determine your distribution plans:

    {C}● {C}How will my business distribute the products?

    {C}● {C}Will my business deal with the clients directly or does my business need distributors?

    {C}● {C}If yes, then does the capital allow my business to deal with trading houses?

    A Trading house takes care of a business' product export system, transportation, handling distributors etc. which is why it is vital for a business to choose a quality trading house before entering a new market.

    7. Test and Set a Timeline

    Entering a new market is not an easy task and as mentioned above, it does involve risks of loss which is why it is wise for a business to run a trial process when entering the new market. Setting a timeline will help the business to identify how well the product is doing in the market. This will also give the business the right amount of time to pull back in case the business fails to succeed.

    8. Expanding the Team

    Launching your product or service in the new market will give your business global exposure and profit but it also means that you will have to expand your team. Are you ready to expand the strength of employees in your organization? Can you afford more employees added to your team? Remember, these things go hand in hand. A business cannot enter a new market and grow without the growth of its organization.

    9. Legal Procedures

    A small business has less danger and risks involved. In simple words, the bigger the business the excess legal restrictions there will be. The following factors must be considered before entering a new market to make sure that your business is out of trouble:

    {C}● {C}Hire a business lawyer to protect your organization

    {C}● {C}Trademark your product

    {C}● {C}Obtain important and legal documents required to enter a new market such as permit, license, etc.

    {C}● {C}If the business decides to get into partnership, make sure to document everything to avoid any discrepancy at a later stage.

    By keeping these essential factors in mind, you will be able to enter a new market legally without having to face many problems.