7 Strategies to Increase Your Online Store Conversion Rate

Online stores are mushrooming on the internet, with more and more customers preferring them because of the convenience offered. The popularity of the platform can be gauged from the average e-commerce retail sales in Canada that exceed $3 billion every month. With more than 21 million online shoppers in 2023, this industry is expected to continue to beat all sales records. With the rising demand, the online market is becoming increasingly cluttered. Every business creates a virtual store to attract and retain customers, boost sales, and stay ahead of the competition.

However, with so many options accessible to customers, generating conversions is becoming a challenge. Business owners have to ensure interested buyers make the purchases instead of putting products on the wish list or abandoning shopping carts. They must step up digital marketing and website optimisation to generate the desired revenue. Here are seven strategies they can implement to increase online store conversion rate. These are effective in gaining traction and evoking the desired response from customers.

1. Identify the Source of Website Traffic

Entrepreneurs must use analytics to identify the source of traffic to the website. They must find out how customers are reaching the site. For example, customers who place orders on a virtual fashion store are directed by a blog post or a campaign on Instagram. Once you identify the source of the bulk of the website traffic, you will determine the best way to lure customers to increase sales.

Thus, you must focus on using the marketing strategy as business strength and improve it further to boost traffic. Do not forget to insert the brand’s unique value proposition in the marketing messages to give them more than one reason to purchase. Ask your buyers to fill out feedback forms about their shopping experiences and use the suggestions to enhance the site and retain customers.

2. Create an Immersive Customer Experience

Increasing the conversion rate becomes easy when the website is optimised for mobile phones because most shoppers use their Smartphones to search for products. The site should have a high loading speed because the attention span of buyers is not more than 3 seconds. The bounce rate will increase if the images do not lead fast enough. Entrepreneurs planning to purchase a business for sale Canada must pay attention to their site’s design and user experience. It must create an immersive experience for buyers to nudge them to complete the transaction.

The site must be easy to navigate, have quality images, and have a FAQ page to clarify doubts. It must also have clear Calls to Action to get the desired response and limited form fields to prevent burnout. The product pages must have detailed information about the item and delivery.

3. Provide Excellent Customer Support

Customer support is of utmost importance in the online medium because it provides assistance and guidance to buyers. Many may be using the site for the first time and need help or have questions. Thus, it is necessary to include live chat, ‘contact us’ forms, and direct contact details to help them navigate the site and contact the business. The support staff must promptly respond to customers politely and in a friendly manner.

In addition, the website must send order tracking details and personalise email conversations to keep buyers engaged. Customisation can also be used to offer product recommendations to buyers based on their past searches. Retargeted advertising must be used to remind customers of products in the cart or items on the wishlist to complete the purchase.

4. Build A Simple Checkout Process

The checkout process can be tedious on ecommerce websites because of the requirement for customer delivery and payment details. However, it is vital to avoid overwhelming the process by making them fill out extensive forms. Entrepreneurs planning to buy an e-commerce business in Canada must create a simple process that requires name, phone number, email ID, address and credit card information.

The steps must be clearly defined and numbered to help the buyers understand the progress. The checkout can be divided into different pages to appear shorter and faster. It must have clear calls to action and a guest checkout option to reduce the account creation time.

5. Include Customer Reviews on Product Pages

Many buyers read customer reviews before making purchases to make an informed decision. It works as a psychological persuasion to buy a product that has been approved and appreciated by others. Thus, online stores can boost conversion rates by adding customer reviews to the product pages. It becomes essential to have this validation while shopping because the buyer cannot see or touch the products to determine the quality.

Thus, entrepreneurs must ask every buyer to leave reviews and encourage loyal customers to create testimonials. They must also encourage them to create social proof by posting reviews on popular sites like Google, Yelp, and Facebook. According to Marketing New Canada, 97% of customers read online reviews when searching for local products. Therefore, they must be effectively added to the site and social media profiles.

6. Focus on Digital Marketing Techniques

Attracting customers to the online store requires investing in a robust digital marketing strategy that is prepared after researching the target market. The marketing campaigns must be created to draw traffic, generate leads and increase conversions. It involves using search engine optimisation, email marketing, social media marketing, content marketing and paid ads.

Entrepreneurs looking for businesses for sale in Canada must understand that paid ads are highly targeted and can reach the right audience at the right time to influence them to purchase. In addition, valuable content shared online helps to engage buyers and build long-term relations that aid in acquiring and retaining buyers. Also, digital marketing campaigns can be easily measured and adjusted to suit the customers’ needs.

7. Entice Customers With Incentives

Another way of improving conversions is offering incentives to customers, such as discounts on the first purchase or a coupon code for the next purchase. Online stores can also amplify sales by offering free shipping and easy returns and refund. It gives buyers the flexibility to purchase products without testing the quality as they can be returned if not satisfying.

Other incentives include offering limited-period discounts to create urgency and enhance quick sales. Entrepreneurs can also offer additional discounts during Black Friday and Cyber Monday sales to increase sales and boost revenue. In addition, they can offer same-day deliveries or celebratory packing for gift items.

Wrapping Up

If you are looking for a business for sale in Canada, you can opt for an e-commerce site because of its high popularity. This segment involves minimal overheads and can be easily managed with the help of suppliers and shipping partners. The abovementioned strategies can help you gain the desired conversion rate and enjoy a successful journey.